WNBA Rebrand

I redesigned the Women's National Basketball Association (WNBA) logo, its visual system, and other aspects to better reflect the true meaning of the brand's core values for my Master's Degree project.

Brand definition and history was made possible by the visual strategy guide, managed by its visual development guide, and inspired by its visual standards guide.

Knowing the brand's history can help understand where it is trying to go and what it wishes to accomplish. The visual strategy guide helps define the path the rebranded WNBA is wanting to take.

Every logo needs to have those little details that make it what it is. The visual standards guide gives an in-depth walk-through on how to use the new logos, colors, and other various aspects of the brand.

Accompanying the printed books is a website that puts all the information together to make it more accessible to everyone.